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TV Commercial For Mandarin Oriental Miami
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May 5, 2010 |
I recently directed a commercial for the Mandarin Oriental Hotel in Miami. Ian produced the piece and we really had a great time doing it. The thought behind the commercial was to sell the Mandarin's lifestyle - not the rooms etc. We want the viewers to be able to imagine themselves in the video and have them escape to the incredible lifestyle that the hotel offers.
It was a really exciting project to put together. For the aerial scenes we used a nose mount camera. To get the boat scene the pilot flew at 80 mph backwards 30 feet over the boat's hull!
The crew we pulled together was amazing - a total of 15 people gave it 100% that day. The boat was a one of a kind "go fast" boat that was just built 3 days prior to the shoot and shipped down for the job.
The whole piece was shot on the RED camera which is absolutely astounding. It shoots at 4K resolution (4 times HD) and up to 120 frames per second. What that means is that we can go into the video and create full resolution raw photos from any frame of the video and generate a 12 megapixel photo. So not only does the client get a great HD video piece but also a portfolio of photos as well.
Check it out: |
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